2 Mums Spent Their Last Penny on a Dream: Making Salon-Quality Self-Care Possible From Home. Now it’s a £20,000,000 business
By Olivia Brown
June 2, 2025
By Olivia Brown
June 2, 2025
They sold out 11 times already & over 250,000+ women swapped the salon for Sassy Saints.
Their ‘Miracle No UV’ at-home nail kit has been voted #1 by GLAMOUR Magazine.
They sell at-home salon kits for nails, brows, lashes, facials & waxing.
They risked their full life savings together with their husbands.
Hundreds of thousands of women are ditching their salons and switching to Sassy Saints, the revolutionary at-home salon brand that’s taking the beauty world by storm.
When we asked why they founded Sassy Saints they said:
”As women we show up for everyone else first.
But somewhere between the morning chaos, the packed schedule, and the constant giving, we lost touch with the woman we used to feel like.
We weren’t lazy. We just had no time left for ourselves, and definitely didn’t have the time, flexibility, or energy to book a salon appointment.
Yet we still craved that feeling of being put together, seen, and confident.
So we created Sassy Saints as a love letter to women like us.
Wrapped up in simple, salon-quality kits you can use at home, in your time, your space, your way.
No appointments. No pressure. No guilt.
Just small rituals that lead to big emotional resets.
Because when you feel put together, you feel confident. You feel like YOU. Ready to handle the world.
We are here to help you reclaim your you-time.
Because we believe self-care isn’t selfish. It’s essential.”
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Sassy Saints hosts many community events where customers can meet the team, here is some behind the scenes footage of their latest end of May.
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WE ASKED CUSTOMERS WHY THEY LOVE SASSY SAINTS SO MUCH.
THESE 5 REASONS CAME UP AGAIN AND AGAIN.
1.
All The Kits Are So Easy To Use And Give Salon Quality Results.
One customer says:
“I love how easy the Sassy Saints kits are. Everything’s included, the steps are simple, and I can get salon-quality results at home without the hassle.
No appointments, no learning curve — just me, my kit, and a few minutes to feel like myself again.”
2.
It Makes Me Feel Put Together Which Really Fuels Me Up To Take On The Day.
One customer says:
“Doing these treatments just makes me feel more put together.
Even if the rest of my day is a mess, at least I feel a little more ready. It gives me a boost, like I can handle whatever’s coming.”
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3.
It Actually Gives You The Same Results As At The Salon & Is So Easy To Do.
One customer says:
I was honestly sceptical at first.
But the steps were super clear, and the whole thing was super easy to do with the instructions from their salon technicians.
The results looked just like my old salon manicures, but I didn’t have to book anything or leave the house.“
4.
I Do It When The Kids Are In Bed And Saves Me So Much Time And Money.
One customer says:
“I usually do it once the kids are asleep, the house is quiet, and I take a moment for myself.
Before this, I was spending over £60 every few weeks at the salon. Now I get the same results at home for around £2 per treatment.
It’s saved me hundreds already, and honestly, I like doing it on my own terms better.
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5.
I Love All The In-Person Events And The Uplifting Community
One customer says:
“I love the kits, but what really surprised me was the community.
I went to the Sassy Saints event in London and left feeling so inspired.
Everyone was warm, real, and uplifting, it’s more than just beauty, it’s a whole energy.”
SAVE UP TO 40%
OFF DURING THEIR
ANNIVERSARY SALE.
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Join Amber Davies & 250k+ Other Happy Customers
This Is What The Community Is Saying
SAVE UP TO 40%
OFF DURING THEIR
ANNIVERSARY SALE.
SHOP NOW
Join Amber Davies & 250k+ Other Happy Customers
