2 Mums Spent Their Last Penny on a Dream: Making salon-worthy nails from home possible. Now it’s a £20,000,000 business

By Olivia Brown

June 2, 2025

By Olivia Brown

June 2, 2025

  • They sold out 11 times & over 250,000+ women swapped the salon for Sassy Saints.

  • Their ‘Miracle No UV’ at-home nail kit has been voted #1 by GLAMOUR Magazine.

  • They sell at-home salon kits for nails, brows, lashes, facials & waxing.

  • They risked their full life savings together with their husbands.

Hundreds of thousands of women are ditching their nail salons and switching to the revolutionary Sassy Saints ‘Miracle No UV’ at-home nail manicure kit that’s taking the beauty world by storm.

When we asked why they founded Sassy Saints they said:

”As women we show up for everyone else first. But somewhere between the morning chaos, the packed schedule, and the constant giving, we lost touch with the woman we used to feel like.

We weren’t lazy. We just had no time left for ourselves, and definitely didn’t have the time, flexibility, or energy to book a salon appointment.

Yet we still craved that feeling of being put together, seen, and confident.

So we created Sassy Saints as a love letter to women like us.

Wrapped up in simple, salon-quality kits you can use at home, in your time, your space, your way.

No appointments. No pressure. No guilt.

Just small rituals that lead to big emotional resets.

Because when you feel put together, you feel confident. You feel like YOU. Ready to handle the world.

We are here to help you reclaim your you-time.

Because we believe self-care isn’t selfish. It’s essential.”

Sassy Saints hosts many community events where customers can meet the team, here is some behind the scenes footage of their latest end of May.

We asked customers why they love the nail kit so much. These 7 reasons came up again and again.

1.

It’s The Easiest & Most Convenient Way To Salon-quality Nails In 2025

One customer says:

“I used to spend a fortune on appointments — now I get perfect, chip-free nails at home that last for weeks.

It has saved me at least £300 over the last year alone!”

2.

There Are So Many Colours To Choose From.

One customer says:

“I couldn’t believe how many shades there are — over 200 colours to choose from!

I have 70 so far and I can match my nails to literally anything.”

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3.

I Can Do It From The Comfort Of Home When The Kids Are In Bed

One customer says:

“I usually do it once the kids are asleep, the house is quiet, and I take a moment for myself.

Before this, I was spending over £60 every few weeks at the salon. Now I get the same results at home for around £2 per treatment.

The results looked just like my old salon manicures, but I didn’t have to book anything It’s saved me hundreds already, and honestly, I like doing it on my own terms better. or leave the house.“

4.

Perfect For Beginners With No Diy Nail Experience

One customer says:

I’ve never done my own nails before, but this kit was actually so easy.

The steps are simple, and even with shaky hands, mine turned out flawless.

And the fact I can talk to their in-house nail technicians if I want gives me peace of mind I can do this!”

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5.

I Haven’t Touched Them In Weeks, And They Still Look Fresh

One customer says:

“I did my nails three weeks ago and they’re still chip-free. I used to have to redo them constantly — now they just last.”

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6.

The Removal Is Super Easy And Just Takes 10 Minutes

One customer says:

“I was surprised how easy removal was. It only took 10 minutes, and my nails weren’t damaged at all.

So much better than what I used to deal with.”

7.

I Love All The In-Person Events And The Uplifting Community

One customer says:

“I love the kits, but what really surprised me was the community.

I went to the Sassy Saints event in London and left feeling so inspired.

Everyone was warm, real, and uplifting, it’s more than just beauty, it’s a whole energy.”

3+3

free

At-Home Nail Manicure Kit 3+3 Colours FREE

Make use of the temporary 3+3 FREE offer now before stock runs out!

Fraction of the salon price

Easy to apply & remove

No UV lamp needed

Works on all nails & extensions

3+3 Colours FREE

Limited Stock

01

Days

23

Hours

59

Minutes

59

Seconds

Get yours today!

This Is What The Community Is Saying

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