HI, I’M ROOS, FOUNDER OF SASSY SAINTS

I started Sassy Saints with one simple belief: every woman deserves to feel confident and beautiful in her own skin — no matter her time or budget.

“I’ve loved beauty my whole life. But like so many women, I know how busy life gets.

Between work, children, social activities, and everything else on our plates, the first thing that often disappears is time for ourselves.”

“I’ve loved beauty my whole life. But like so many women, I know how busy life gets.

Between work, children, social activities, and everything else on our plates, the first thing that often disappears is time for ourselves.”

SALON VISITS FELT IMPOSSIBLE

I couldn’t justify spending hours away from everything else on my plate.

Yet I still wanted that little boost the salon always gave me. Because honestly, who doesn’t want to look in the mirror and feel pleasantly surprised by what they see?

That’s where Sassy Saints began.

We take professional salon RESULTS and reimagine them into easy, at-home TREATMENTS.

No complicated tools, no hours lost, no overspending, just clever solutions designed for busy lives.

Because looking after yourself shouldn’t feel like a luxury. It’s one of the essentials for a happy life.

What matters most to us:

  • Quick & easy to use

  • Affordable without compromise

  • Designed to fit seamlessly into your routine

SHOP

Over 300,000 women have already joined the Sassy Saints movement

But Sassy Saints is more than just products. It’s a community built on encouragement and realness. We’re here to remind you that even a few minutes of self-care can make a big difference in how you feel.

Over 300,000 women have already joined the Sassy Saints movement — all supporting each other and celebrating the importance of taking time for themselves.

I don’t do this alone. I’m lucky to have an amazing team who shares this vision and pours their heart into every detail.

Together, we’re creating more than beauty kits — we’re building little moments of confidence that help you feel more like you.

This brand is my passion, my story, and my promise: to keep creating products that make self-care simple, joyful, and always within reach.

With love,

Roos,

Founder, Sassy Saints